Friday, October 16, 2009

Internet Artisan Interview - Foxy G. Knits

I recently visited Lois' blog, and it is so very interesting. I later realized why it appealed to me: she's an organizatonal freak, just like me! Her blog, Foxy G's Den of i-KIT-quity, has a variety of weekly posts, featuring interesting artists and creative people who support good causes. And she's very business savvy. But I didn't realize I was a scarf lover until I looked at Lois' unique handwork. Everyone needs to check out her Etsy page, especially now that winter’s coming... at least in the northern hemisphere.

What's the name of your business/shop?
Foxy G. Knits

Do you have a registered domain name and/or a blog?
Registered domain name:

What type of handmade products do you sell?
Foxy G. Knits features hand knit scarves, shawls and wraps for today’s woman.

Show us a piece you recently finished

This is Pretty in Plush Purple Pluffs, certain to bring out your inner fabulous!

What are you working on right now? Any sketches?
Currently, I am working on 200 children’s scarves. Recently, I wanted to build a Facebook Fan page and get to 100 fans so that I could secure my vanity name ( So, I offered to knit a children’s scarf for the local homeless shelter for every new fan I received between July 15 – August 15. I posted that information on my Facebook page as well as tweeted about it. I thought that it would take me a month to reach 100, but it took only four days. By the time the promotion was over, I owed the shelter more than 200 scarves! Fortunately, I had built up a large inventory for my shop and am now in the process of taking photos, writing copy and listing those completed items.

If you have a website or blog, what do you use for advertising? What do your avatars look like?

I have not hosted any advertising on my blog to date and have advertised on others sites very little. When I did advertise, I participated in Project Wonderful on others’ sites. I have two avatars, one I use for etsy and my personal Facebook page. The other, I use for my Facebook biz page and online advertising. I have chosen to keep my shop name, Facebook vanity and twitter name the same to help build brand recognition.

If you have a website or blog, tell us about your favorite widget.

As I am on, I am at the mercy of the particular theme I am using for widgets. I would have to say that my favorite widget is “flickr.” I am very visual and enjoy having photos of my items in various colors on my blog. In addition, I like that when I add an item to flickr, it automatically adds to my blog.

Which online selling vendors do you use? What do you like best about each one?
This is an easy question – I am only on etsy.

Are you involved in social networking? What's your favorite and why? If you're not involved, you must have a good reason!
I am on Facebook and twitter . I post newly-listed items and other information on my Facebook biz page. I am a member of the Etsy Twitter Team, and we are very active in promoting our team as well as each other. Facebook is more narrative; you put information out there, and people respond or not. Twitter is way more interactive. I think each has its place in the marketing mix and also that both are effective if used to develop relationships.

I am also a member of two other teams: Etsy North Georgia Street Team and Etsy Bloggers Team and share useful information with them at every opportunity. I promote members of my teams, as well as other etsy sellers on my blog.

All of us can use a helpful business hint once a week. What's yours?
Run your business like you are the customer – be that customer. What makes you want to shop in a particular place – service, attention to detail? And do get comfortable with promoting yourself.
I know that many artists and artisans do not like to promote themselves, and I truly understand. However, if you don’t promote yourself, it is like throwing a party and not sending out invitations. I bet no one shows up. But there are ways to promote yourself that are not distasteful. As I mentioned above, I use a variety of methods to market or promote Foxy G. Knits, and they all involve building relationships and trust. I share useful information with my team members at every opportunity. I generously heart sellers whose work I like. (OK, those were two helpful business hints!)

Do you have a "modus operandi" for computing the price of a handmade object? Tell us your formula?
I have been advised that I should be charging three times the cost of the yarn per item. Sometimes that works, and something it doesn’t. For example, I am currently working with yarn that costs $13 a skein retail, and the scarf I am knitting will take at least two skeins. Now, there is no way that I can sell that particular scarf for $78. By the same token, I have knit items with yarn that cost only $5 or $6, but that required a lot of time. Those scarves are worth way more $15-18, based on that formula.

We'd love to see your little corner of the world, where you create.
My knitting is so mobile that I take my little corner of the world with me wherever I go!

[Lois, I found this photo on Lois' blog, back in August, on a Monday morning. This is her beloved ashtray collection... or part of it. She has even started a designated blog about her collection - I personally have to commend you on this, being a curator in a museum and knowing the hardships of cataloguing objects ]

Where do you see your artwork in one year? Any plans in the works?
I am absolutely doing what I am suppose to be doing right now – selling on etsy and producing a regular blog. Where that takes me in a year, I do not know, but I am confident that it will be to the right place. I am pretty sure that as someone who has been a writer for her entire life and been in the communication field for more than 25 years, I will have expanded my writing options.

OK, it's the storybeader's turn! I was trying to see if I had a favorite style, but there was such a fantastic choice, it was hard to say. The sassy wrap scarfs were the most appealing to me, with the different textiles and colors. Hate the say it, but it reminded me of an animal - check this out!


Linda said...

Woohoo, great post on Lois, a fabulous Etsy friend.

LazyTcrochet said...

Fantastic! Lovely knits. 200 scarves!! that's awesome

foxygknits said...

OMG, I am overwhelmed. What a great article; thank you so much. I guess my magnificent obsession is now out in the open and common knowledge. I should start giving guided tours!

2 Virgos Designs said...

great interview! fantastiac knits!

Suzanne@threepeats said...

Great interview. I liked the section about pricing her handmade knitted things, very informative.

Julie Schieffelin/Cowgirl Jewels said...

Awesome article! Very informative - thanks for the pricing tips - her work is so beautiful.

Christina said...

Great interview! Lois rocks!

Splendid Little Stars said...

excellent interview of a very talented artisan!
(foxy--DO give us a guided tour!)

Sarah Ranes said...

Great interview.


Josey's mom said...

So good to read about you Lois-you are as lovely as the work you produce